About us, about Eco-tourism

The meaning of Xintuo (新拓) in Chinese is: "New Development".

Why Yunnan?

Yunnan, the South-westernmost province of China is a true
gem of human and natural history. Landlocked between the great Tibetan plateau
and the lush tropical forests of south-east Asia, it offers a real melting pot
of cultures, religions and ecological environments.

Overshadowed for many years by other cultural focal points
of China, Yunnan is increasingly becoming an attractive destination, famed for
its ever-blue skies, favorable weather, rich culture and ancient history.

As a major commercial hub, situated on the less known trade
route network, known as the Southern Silk Road, or "Tea and horse
road", for almost two millennias it had been a bustling meeting point
between Chinese, Tibetan, Muslim and south Asian cultures.

Ecologically, Yunnan is a biological hot-spot, when its
diverse landscapes, ranging from the Tropical to the Alpine biome, give home to
a staggering selection of Birds, Mammals as well of over 12000 species of
vascular plant, many of them endemic to the region.

This overwhelming combination of diverse natural and
cultural heritage on a global scale makes Yunnan a perfect destination for does
who search for the best china has to offer, and wish to experience a unique
destination, away from the crowds. 


Why us?

Starting 2002, the Xintuo Ecotourism Company was
established as a cooperative of rural families from the Naxi ethnic group, of
the Lashi watershed, a stone throw from the ancient city of Lijiang. Own today
by twenty two village families, we strive to empower the local communities in
Yunnan in face of rapid change and development.

We offer a completely locally owned, locally run wholesome
experience of north Yunnan's fascinating attractions and highlights.

Travel with us to less known places around Lijiang and
beyond to explore the serene lakes, mountains, Flora and Fauna, as well as the
local peaceful villages inhabited by the Naxi, Yi and Bai ethnic minorities,
for a close and direct encounter with real village life.

As a company we are committed to the international criteria of
Ecotourism, and strive to evoke awareness for local cultures, and natural
conservation. In addition, we develop community-based employment opportunities
that will improve the local standard of living, allow the construction of
schools and clinics, as well as proper sanitation. 

This is done by employing local staff of the Naxi and Yi ethnic groups, while
10% of our profit is given to conservation and community development funds
which provide services to the community.

We ensure that your travel experience will be a unique
opportunity to support local ethnic cultures, while enjoying the diversity and
beauty of Yunnan, with a true respect for all. We will lead you to where the
mountains, lakes and canyons meet the human geography of villages, temples and
Buddhist monasteries, while surrounded by the bursting biological diversity,
all combined into one peaceful setting.

Explore Northwest Yunnan’s incredible natural and cultural
diversity. In enjoying a wonderful tour, you can contribute to conservation
efforts to protect the region’s biodiversity and provide a sustainable
alternative income source for these isolated and fascinating local


What we do 

We provide cultural tours, hiking, trekking, light-walking, and biking

Arrange accommodation such as hotels, guesthouses, homestays, or an ecolodge.

Organize visits to ethnic minorities’ villages to meet people and experience
their traditional lifestyle and custom.

Provide knowledgeable local guides who know the area and the people intimately.

Offer unique cultural and natural activities such as cooking classes, festival
tours, bird watching, and much more.


Where you can go with us

With our ecotourism company, you will discover: 

    • Lashihai Wenhai Watershed Nature Reserve, 
    • Lijiang, 
    • Shangri-La, 
    • Deqin, 
    • Three Parallel Rivers (Yangtze River, Nu River and Lancang River),
    • the Tibet area. 

Your travel experience will allow for a unique opportunity to support the local ethnic cultures while enjoying the diversity and beauty of the land, with a true respect for all. Travel with Lijiang Xintuo Ecotourism Tours to a place where mountains, lakes, canyons, forests, animals, plants, villages, religion, and culture merge into a peaceful setting for exploring Northwest Yunnan’s incredible natural and cultural diversity. In enjoying a wonderful tour, you can contribute to conservation efforts to protect the region’s biodiversity and provide a sustainable alternative income source for these isolated and fascinating local communities. 

Some of your many choices are:

→ Several hours, half day, full day, or week long tours that may include 
→ Hiking, trekking, horsing, bird watching, canoeing or mountain biking. 
On your trip, you will have a chance to stay in the Ecolodge, local homestay and different kinds of hotels. 

Want to help? 
You can: 
    • Volunteer at the Xintuo Ecotourism Company 
    • Train guides in English or knowledge of the environment and biological 
    • Give us ideas for projects we can do with community 
    • connect us with NGOs that we can collaborate with.

Our ecotourism’s view

According to the “World Commission on Environment and Development a sustainable development implies “meeting the needs of the present without compromising the ability of future generations to meet their own needs"

Eco tourism can have has many definitions but we can apply this one:
Ideally, ecotourism satisfies several general criteria, including the conservation of biological diversity and cultural diversity through ecosystem protection, promotion of sustainable use of biodiversity, share of socio-economic benefits with local communities through informed consent and participation, increase in environmental and cultural knowledge, affordability and reduced waste, and minimization of its own environmental impact. In such ways, it contributes to the long term benefits to both the environment and local communities.”

Ideally, ecotourism should satisfy several criteria:

Ecotourism’s criteria

Xintuo’s action

“Conservation of  biological  diversity and cultural diversity, through ecosystem protection”

Any groupes are more than 6 people in order to do not disturb fauna and Flora.
Hikking, biking ,horse-riding and walking are the only way to visit the area (No car)  visiting local minorities’ family, meeting local people, having party with local people to encourage their culture.

“Promotion of sustainable use of biodiversity, by providing jobs to local people”

Xintuo employs local guides.All restaurants and accommodations are owned by local people,most often Naxi or other ethnic minorities.

“Sharing of socio-economic benefits with local communities and indigenous people by having their informed consent and participation in the management of ecotourism enterprises.”

10% of our own profits are given to a conservation and community development fund which provide service for community and schools.

“Tourism to unspoiled natural resources, with minimal impact on the environment being a primary concern.”

All of our guides are aware of current environmental issues.

“Minimization of tourism's own environmental impact”

Local food is provided to the tourists.
Our guides and tourists leave no trace-packing out garbage and picking up litter as they hike.

Local culture, flora and fauna being the main attractions

Lashihai Lake is a nature reserve.
We work in partnership with The Nature Conservancy in order to promote effectively the area’s biodiversity.

Ecotourist Codes of Conduct 
The Lashihai Watershed has been designated as a provincial-level nature reserve to protect the fragile ecosystems and wildlife of the area.  Because of the fragility and importance of this Nature Reserve, all visitors are asked to follow this Code of Conduct so to ensure that the area’s biodiversity and cultural heritage is protected effectively.

Environmental Conservation

    • Tour groups visiting the nature reserve should not be over 10 people per group and should always be accompanied by a local guide.
    • When you are in the Nature Reserve, please follow the regulations and laws of the Reserve:

- Do not throw trash on the ground;

- Do not take any “souvenirs” or specimens from the wild;

- Put all trash in the designated places;

- Do not cut or dig up trees or bushes;

- Do not start any fires within the Nature Reserve.

    • If you are a visitor coming to do research, training, or filming, please get permission from the Nature Reserve staff.
    • Please respect our wildlife friends and do not disturb them and their habitat. Please turn off the engine of your vehicle when you are in the Nature Reserve.
    • You can buy local products to help improve the lives of local people, but please do not buy endangered wildlife products such as fur, feathers, and leather.
    • When you are watching the birds, please do not wear bright clothing, make loud noises or frighten or feed the birds. Please do not come within 100 meters of the birds. 

    Cultural Conservation

    • Respect the local people and their customs and religion. Do not touch things before you get permission, and do not be loud and disrespectful in the village.
    • Ask permission before you take pictures in the villages, especially when you take pictures of people.
    • Respect holy and sacred places and do not touch or move religious objects.
    • Giving to children only encourages begging. A donation to our Conservation and Community Development Fund is a more constructive way to help.
    • Visitors who value local traditions encourage the local pride and maintain local cultures, so please show an interest in local culture and an interest in understanding local traditions.


Business License Number: 5332212001456 XinTuo Ecotourism Co. LTD

My status


My status  Lily Zhang

English, Chinese or ... Naxi

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